AI transformation for companies

I help you win in the AI era — without losing what makes your company human.

I identify concrete AI use cases, help you put the right tools in the right places, and support leaders and teams through the change. Less hype, more everyday value.

Focus AI in everyday work, not just POCs
Background Gaming, tech, leadership & agility
Approach Combining AI, gamification & change leadership
Your partner
Lakely logo
Fredrik Sjöö
AI consultant, change leader, product/team lead & former entrepreneur
I am deeply passionate about AI with a background in gaming and tech. I help you see where AI truly makes a difference — and how to bring people along, not just tools.
AI strategy AI in processes & teams Change leadership Gamification & motivation Business development
Services

How I help you embrace AI

The winners will be the ones who take AI seriously now. But it has to be done smartly, anchored, and with people in mind. Here is how I typically work.

AI strategy & use cases

From “we should do something with AI” to a concrete plan tied to your goals, flows, and products.

Typical contributions
  • Mapping processes & AI potential
  • Identifying and prioritizing use cases
  • Roadmap for rollout and success metrics

Embedding AI in daily work

Moving from strategy to practice: tools, ways of working, roles, and routines that make AI actually used — every day.

Typical contributions
  • Implementing AI tools in existing flows
  • Designing new rituals & decision support
  • Supporting product owners and teams through change

AI competence, culture & leadership

AI changes roles, responsibilities, and expectations. I help leaders and teams build the mindset, competence, and confidence they need.

Typical contributions
  • Workshops & training for leadership and teams
  • Gamified learning journeys around AI tools
  • Coaching on AI-related decisions & ethics
Why Lakely

Why bring me in for your AI journey?

You can hire someone who knows AI tech, or someone who knows change. With me you get both — plus experience from real products, teams, and organizations.

A true AI nerd, not just a consultant pitch

I follow AI closely, use the tools daily, and experiment constantly. You get someone who knows what is hype and what actually works.

Background in gaming, tech & leadership

I have built teams and products myself. That keeps the AI strategy tied to real delivery, not abstract slide decks.

AI plus gamification

With game mechanics, clear feedback, and smart rituals it becomes fun and easier to learn new ways of working and tools — and to actually use them.

People first, technology second

AI that people do not trust or have energy for creates resistance. I help you build psychological safety, involvement, and clarity around the change.

From pilot to real impact

Many get stuck in POCs. My focus is to move you forward: into processes, decisions, and delivery — where AI truly saves time or creates new opportunities.

A steady partner over time

I follow you through the journey, adapting and supporting as you learn. AI adoption is not a single project, it is a shift — and I stay with you all the way.

Cases

Examples of AI-related engagements

Here are a few simplified examples of how working with me can look when the focus is on implementing AI in a way leaders and teams can stand behind.

Case 01

Mapping & AI roadmap for a company

From “AI sounds important” to a prioritized plan
Outcome
  • Shared view of where AI actually delivers value
  • Focused plan instead of ad-hoc experiments
  • Stronger mandate from the board/owners to invest wisely
Case 02

Introducing AI support in product development

AI as a co-pilot for teams — not a replacement
Outcome
  • Higher productivity without higher stress
  • Better quality through shared standards
  • Greater confidence in what is “ok” and “not ok” with AI
Case 03

AI learning & mindset for an executive team

From anxiety & buzzwords to understanding & direction
Outcome
  • More curiosity and less fear
  • Decision on clear ownership for AI topics
  • Better dialogue with the organization about what is coming
AI example

Flappy Luna — Unity mini game made with AI

A quick weekend experiment: all content and most of the code were generated with AI, and the whole thing was built in about four hours in Unity. And yes, it's a tribute to our family dog - Luna.


Try it out, see how far you can get, and let me know what you think.


Flappy Luna logo
Built with: Unity + AI-assisted code/content
Main character: LUNA, our family dog
Time spent: ~4 hours end-to-end
Why: Testing how fast AI can take an idea to a playable state
(Best experienced with sound on!)
About me

Who you will collaborate with

Fredrik Sjöö

I come from the gaming and tech world, where I have spent many years building teams, products, and ways of working.

Today I help organizations enter the AI era in a way that is both strategically sound and humanly sustainable. I love translating AI from buzzword to concrete everyday value.

I draw just as much inspiration from agility, behavioral psychology, and gamification as from the latest in AI — combining it into something that works in your reality.

I make AI understandable for tech, product, and leadership. I help you avoid the wrong initiatives — and invest in the right ones. I make sure people, culture, and capabilities keep up. I leave you with ways of working that live on without me.
Games & products
A track record from real products

Over the years I have been involved in building and growing a number of games and digital products in different roles – from founder and product lead to producer, advisor, and team lead. These are some of the titles I have helped bring to life.

Games and products I have helped develop

Take your first step into the AI era

Let's start with a short, free conversation where you share how you see AI today — and I share how other organizations have taken their first steps. No obligations, just an exploratory chat.

You can reach me at fredrik@lakely.se · LinkedIn: My LinkedIn profile