AI is changing what companies can build, how teams work and what leadership needs to look like.
I help companies turn that change into better products, smarter ways of working and real business value.
Less hype. More building, learning and change that actually sticks.
New technology opens up different ways to build products, run a business and work together.
I help leaders and teams decide where to start and make it work.
Find where change actually matters.
Not every process needs AI and not every problem needs a new tool.
Together, we look at how your business works and decide what to tackle first.
Build what wasn't practical before.
Today's tools make it faster to test ideas and build something people can use.
I work with product teams from early discovery to working product.
Make everyday work work better.
Adding another tool rarely fixes a process on its own.
I help teams rethink their work: what people focus on, where AI helps and how decisions get made.
Help people move with the technology.
Technology moves quickly. People need time, context and room to learn.
I help leaders set direction and teams build confidence as their work changes.
My background sits at the intersection of technology, products, gaming, entrepreneurship and leadership.
That means I tend to approach transformation differently.
I prototype, experiment and build continuously.
New technology becomes much easier to understand when you actually use it to create something.
AI is a capability, not a strategy.
The starting point should always be the customer, the problem, the workflow or the business opportunity.
Strategy matters — but eventually something has to change.
A product. A process. A decision. A customer experience. A team's way of working.
That is where I like to spend my time.
Successful transformation is rarely blocked by technology.
Roles, incentives, confidence, habits and leadership matter just as much.
Games are exceptionally good at feedback, motivation, progression and learning.
I have spent much of my career in that world and regularly bring those principles into products, organizations and change.
I am not tied to a particular platform, AI model or consulting framework.
The goal is to find what makes sense for your organization.
My experience spans entrepreneurship, games, digital products and leadership. Here are some of the projects and roles behind that experience.
As a founder, advisor and change leader, I've worked where business direction meets product decisions and the people doing the work.
That experience shapes how I approach transformation: connecting strategy with what happens day to day.
My background combines game development, digital products and entrepreneurship.
Digital sports experiences and new ways to engage fans.
A virtual experience for Leksands IF.
A floorball analytics product I've built, combining statistics, visualizations and data to support decisions.
I've worked as a product leader, producer and team lead. Those roles have put me close to the everyday work of setting priorities, developing teams and turning ideas into something people can use.
I recently worked with Elemental Games, helping the studio and team rethink how they organize their work.
This is where curiosity turns into products. I explore new technology by building, testing and improving things hands-on.
I'm building a digital analytics platform for floorball, with tools that help coaches and teams explore matches, understand player performance and make informed decisions.
The product is also a way to explore how I build. AI-assisted workflows and modern development tools let me test ideas, develop features and iterate faster, drawing on my experience in products, games and business.
An ongoing experiment in how far you can take product development with a clear vision, hands-on experience and AI-assisted tools.
Floorball analytics for coaches and teams.
Match statistics · Shot maps · Expected Goals
Built a few years ago in Unity, Flappy Luna was an early experiment in AI-assisted game development. It captures what I was exploring at the time, rather than what today's tools can do.
I'm at my best with an idea to explore, something to build and people to build it with.
My background combines entrepreneurship, product leadership and 20+ years of game development. I'm curious about what new technology lets us build — and how it changes the way teams work.
Game development taught me to make complex things understandable, engaging and worth coming back to. I bring that perspective to businesses and products.
Over the years I have been involved in building and growing games, digital products and companies in different roles — from founder and product lead to producer, advisor and team lead.
You don't need another presentation explaining that AI is important.
You probably need to understand what it changes for your business — and what you should actually do about it.
That might mean redesigning a workflow.
Building a prototype.
Changing how a team operates.
Exploring a completely new product.
Or simply figuring out where to start.
Let's have that conversation.